Feisal Murshed

Brand experience and consumers’ willingness-to-pay (WTP) a price premium: Mediating role of brand credibility and perceived uniqueness

Abhishek Dwivedi, Tahmid Nayeem, Feisal Murshed · Journal of Retailing and Consumer Services · 2018 · 247 citations

Consumer Decision Making, Brand Equity, Brand Credibility +9

Value Creation Following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment

Vanitha Swaminathan, Feisal Murshed, John Hulland · Journal of Marketing Research · 2008 · 127 citations

Law, Competitive Advantage, Acquisition Announcements +19

Brand experience and brand attitude: examining a credibility-based mechanism

Tahmid Nayeem, Feisal Murshed, Abhishek Dwivedi · Marketing Intelligence & Planning · 2019 · 74 citations

Customer Satisfaction, Consumer Research, Brand Strategy +17

Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty

Vikas Mittal, Lawrence Feick, Feisal Murshed · Marketing Science · 2008 · 51 citations

Faculty Issue, Faculty Professional Development, Education +16

The Right Way to Manage Unprofitable Customers

Vikas Mittal, Matthew Sarkees, Feisal Murshed · SSRN Electronic Journal · 2008 · 36 citations · Full text

Customer Profitability, Customer Satisfaction, Relationship Marketing +15