Vikas Mittal

The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions

Vikas Mittal, William T. Ross, Patrick M. Baldasare · Journal of Marketing · 1998 · 1.1K citations

Business, Marketing, Organizational Behavior +11

The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions

Vikas Mittal, William T. Ross, Patrick M. Baldasare · Journal of Marketing · 1998 · 514 citations

Business, Marketing, Organizational Behavior +11

Two-Dimensional Materials for Sensing: Graphene and Beyond

Seba Sara Varghese, Saino Hanna Varghese, Sundaram Swaminathan et al. · Electronics · 2015 · 450 citations · Full text

Engineering, Materials Engineering, Materials Science +17

Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics

Vikas Mittal, Wagner A. Kamakura · Journal of Marketing Research · 2001 · 366 citations · Full text

Business, Marketing, Marketing Management +13

The Impact of Positive and Negative Affect and Issue Framing on Issue Interpretation and Risk Taking

Vikas Mittal, William T. Ross · Organizational Behavior and Human Decision Processes · 1998 · 354 citations

Social Sciences, Social Psychology, Persuasion +15