Vikas Mittal

The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions

Vikas Mittal, William T. Ross, Patrick M. Baldasare · Journal of Marketing · 1998 · 1.1K citations

Customer Satisfaction, Service Quality, Behavioral Decision Making +13

The Asymmetric Impact of Negative and Positive Attribute-Level Performance on Overall Satisfaction and Repurchase Intentions

Vikas Mittal, William T. Ross, Patrick M. Baldasare · Journal of Marketing · 1998 · 514 citations

Customer Satisfaction, Service Quality, Behavioral Decision Making +13

Two-Dimensional Materials for Sensing: Graphene and Beyond

Seba Sara Varghese, Saino Hanna Varghese, Sundaram Swaminathan et al. · Electronics · 2015 · 438 citations · Full text

Materials Science, Graphene Nanomeshes, Engineering +15

Satisfaction, Repurchase Intent, and Repurchase Behavior: Investigating the Moderating Effect of Customer Characteristics

Vikas Mittal, Wagner A. Kamakura · Journal of Marketing Research · 2001 · 366 citations · Full text

Customer Satisfaction, Behavioral Decision Making, Repurchase Intent +17

The Impact of Positive and Negative Affect and Issue Framing on Issue Interpretation and Risk Taking

Vikas Mittal, William T. Ross · Organizational Behavior and Human Decision Processes · 1998 · 352 citations

Issue Management, Risk Communication, Behavioral Decision Making +10