Concepedia
Statistics
Publications
90
Citations
8.5K
H-Index
43
Active since
1982
Affiliations
Rice University(Current)
Duke University
University of Iowa
University of Groningen
University of Pittsburgh
Wagner A. Kamakura is an author at Rice University specializing in management, business, and marketing.
Top concepts
BusinessManagementMarketingConsumer ResearchEconomicsStatisticsCustomer SatisfactionConsumer BehaviorEngineeringConsumer Choice
Publications per year
1982–2018
A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
Wagner A. Kamakura, Gary J. Russell · Journal of Marketing Research · 1989 · 1.2K citations
Consumer Research, Revealed Preference, Market Design +20
Structural Analysis of Discrete Data with Econometric Applications
Wagner A. Kamakura, Charles F. Manski, Daniel McFadden · Journal of Marketing Research · 1982 · 1.1K citations
Econometric Model, Economics, Business +7
The Economic Worth of Celebrity Endorsers: An Event Study Analysis
Jagdish Agrawal, Wagner A. Kamakura · Journal of Marketing · 1995 · 790 citations
Economics, Advertising, Economic Value +13
Wagner A. Kamakura, Gary J. Russell · Journal of Marketing Research · 1989 · 537 citations
Marketing, Economics, Choice Model +12
Jagdish Agrawal, Wagner A. Kamakura · Journal of Marketing · 1995 · 384 citations
Economics, Advertising, Economic Value +11
1–5 of 90