Concepedia
Statistics
Publications
90
Citations
8.6K
H-Index
43
Active since
1982
Affiliations
Rice University(Current)
Duke University
University of Iowa
University of Pittsburgh
University of Groningen
Wagner A. Kamakura is an author at Rice University specializing in marketing, business, and marketing management.
Publications per year
1982–2018
A Probabilistic Choice Model for Market Segmentation and Elasticity Structure
Wagner A. Kamakura, Gary J. Russell · Journal of Marketing Research · 1989 · 1.3K citations
Social Sciences, Business Economics, Economics +15
Structural Analysis of Discrete Data with Econometric Applications
Wagner A. Kamakura, Charles F. Manski, Daniel McFadden · Journal of Marketing Research · 1982 · 1.1K citations
Social Sciences, Economics, Finance +15
The Economic Worth of Celebrity Endorsers: An Event Study Analysis
Jagdish Agrawal, Wagner A. Kamakura · Journal of Marketing · 1995 · 794 citations
Business, Business Economics, Marketing +15
Wagner A. Kamakura, Gary J. Russell · Journal of Marketing Research · 1989 · 538 citations
Jagdish Agrawal, Wagner A. Kamakura · Journal of Marketing · 1995 · 386 citations
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