Concepedia

Jagdish Agrawal

JA

11

Publications

1.4K

Citations

11

H-Index

1988

Active since

Affiliations

California State University, East Bay(Current)

California State University System

Rice University

Saint Mary's College of California

Kent State University

Jagdish Agrawal is an author at California State University, East Bay specializing in business, management, and consumer research.

Top concepts

BusinessManagementMarketingConsumer ResearchEconomicsAdvertisingBrand AwarenessConsumer BehaviorBehavioral EconomicsCustomer Satisfaction

Publications per year

1988–2012

11

Publications

11

The Economic Worth of Celebrity Endorsers: An Event Study Analysis

Jagdish Agrawal, Wagner A. Kamakura · Journal of Marketing · 1995 · 790 citations

Economics, Advertising, Economic Value +13

The Economic Worth of Celebrity Endorsers: An Event Study Analysis

Jagdish Agrawal, Wagner A. Kamakura · Journal of Marketing · 1995 · 384 citations

Economics, Advertising, Economic Value +11

The Relationship Between Warranty and Product Reliability

Jagdish Agrawal, Paul Richardson, Pamela E. Grimm · Journal of Consumer Affairs · 1996 · 47 citations

Customer Satisfaction, Engineering, Consumer Research +22

Toward Understanding the Measurement of Market Efficiency

Brian T. Ratchford, Jagdish Agrawal, Pamela E. Grimm et al. · Journal of Public Policy & Marketing · 1996 · 46 citations

Customer Satisfaction, Economics, Eco-efficiency +12

Explaining Geographic Cluster Success—The GEMS Model

Shyam J. Kamath, Jagdish Agrawal, KRIS CHASE · American Journal of Economics and Sociology · 2012 · 23 citations

Rows per page

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