Concepedia
Statistics
Publications
73
Citations
6.6K
H-Index
40
Active since
1974
Affiliations
The University of Texas at Dallas(Current)
University at Buffalo, State University of New York
University of Maryland, College Park
Texas A&M University
University of Arkansas at Fayetteville
Brian T. Ratchford is an author at The University of Texas at Dallas specializing in business, marketing, and business economics.
Publications per year
1974–2023
72
Consumer Information Search Revisited: Theory and Empirical Analysis
Sridhar Moorthy, Brian T. Ratchford, Debabrata Talukdar · Journal of Consumer Research · 1997 · 788 citations
Business, Marketing, Marketing Management +14
An Empirical Test of a Model of External Search for Automobiles
S. Narasimhan, Brian T. Ratchford · Journal of Consumer Research · 1991 · 575 citations
Social Sciences, Economics, Marketing +14
The Impact of the Internet on Information Search for Automobiles
Brian T. Ratchford, Myung-Soo Lee, Debabrata Talukdar · Journal of Marketing Research · 2003 · 323 citations
Computing, Information Systems, Information Retrieval +9
A Model of Consumer Choice of the Internet as an Information Source
Brian T. Ratchford, Debabrata Talukdar, Myung‐Soo Lee · International Journal of Electronic Commerce · 2001 · 289 citations
Business, Marketing, Marketing Management +13
Can Price Dispersion in Online Markets be Explained by Differences in E-Tailer Service Quality?
Xing Pan, Brian T. Ratchford, Venkatesh Shankar · Journal of the Academy of Marketing Science · 2002 · 255 citations
Business, Business Economics, Economics +17
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