Myung‐Soo Lee

A causal model of consumer involvement

Banwari Mittal, Myung‐Soo Lee · Journal of Economic Psychology · 1989 · 681 citations

Business, Marketing, Marketing Management +9

A Model of Consumer Choice of the Internet as an Information Source

Brian T. Ratchford, Debabrata Talukdar, Myung‐Soo Lee · International Journal of Electronic Commerce · 2001 · 289 citations

Business, Marketing, Marketing Management +13

“Who Done It?” Attributions by Entrepreneurs and Experts of the Factors that Cause and Impede Small Business Success

Edward G. Rogoff, Myung‐Soo Lee, Dong‐Churl Suh · Journal of Small Business Management · 2004 · 266 citations

Social Sciences, Entrepreneurship, Psychology +14

Research Note: Comparison of Small Businesses with Family Participation versus Small Businesses Without Family Participation: An Investigation of Differences in Goals, Attitudes, and Family/Business Conflict

Myung‐Soo Lee, Edward G. Rogoff · Family Business Review · 1996 · 182 citations

Business, Entrepreneurship, Organizational Behavior +16

Attitudinal constructs towards sponsorship

Myung‐Soo Lee, Dennis Sandler, David Shani · International Marketing Review · 1997 · 181 citations

Business, Marketing, Marketing Management +14