Concepedia

Banwari Mittal

BM

Statistics

Publications

42

Citations

7.6K

H-Index

31

Active since

1987

Affiliations

Northern Kentucky University(Current)

Banwari Mittal is an author at Northern Kentucky University specializing in marketing, business, and marketing management.

Publications per year

1987–2023

42

Publications

42

Measuring customer‐based brand equity

Walfried M. Lassar, Banwari Mittal, Arun Sharma · Journal of Consumer Marketing · 1995 · 1.4K citations

Business, Marketing, Marketing Management +11

A causal model of consumer involvement

Banwari Mittal, Myung‐Soo Lee · Journal of Economic Psychology · 1989 · 681 citations

Business, Marketing, Marketing Management +9

Why do customers switch? The dynamics of satisfaction versus loyalty

Banwari Mittal, Walfried M. Lassar · Journal of Services Marketing · 1998 · 661 citations

Business, Marketing, Marketing Management +11

A comparative analysis of four scales of consumer involvement

Banwari Mittal · Psychology and Marketing · 1995 · 637 citations

Business, Marketing, Marketing Management +9

Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising

Richard W. Pollay, Banwari Mittal · Journal of Marketing · 1993 · 551 citations

Business, Marketing, Marketing Management +17

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