Concepedia

Walfried M. Lassar

WM

Statistics

Publications

25

Citations

5.2K

H-Index

20

Active since

1995

Affiliations

Florida International University(Current)

University of New Hampshire

The University of Western Australia

University of Miami

Northern Kentucky University

Walfried M. Lassar is an author at Florida International University specializing in marketing, marketing management, and business.

Publications per year

1995–2021

25

Publications

25

Measuring customer‐based brand equity

Walfried M. Lassar, Banwari Mittal, Arun Sharma · Journal of Consumer Marketing · 1995 · 1.4K citations

Business, Marketing, Marketing Management +11

Why do customers switch? The dynamics of satisfaction versus loyalty

Banwari Mittal, Walfried M. Lassar · Journal of Services Marketing · 1998 · 661 citations

Business, Marketing, Marketing Management +11

Service quality perspectives and satisfaction in private banking

Walfried M. Lassar, Chris Manolis, Robert D. Winsor · Journal of Services Marketing · 2000 · 494 citations

Management, Quality Management, Banking +11

The relationship between consumer innovativeness, personal characteristics, and online banking adoption

Walfried M. Lassar, Chris Manolis, Sharon S. Lassar · International Journal of Bank Marketing · 2005 · 480 citations

Business, Information Systems, Management Information Systems +17

The role of personalization in service encounters

Banwari Mittal, Walfried M. Lassar · Journal of Retailing · 1996 · 459 citations

Business, Communication, Social Psychology +12

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