Arun Sharma

Measuring customer‐based brand equity

Walfried M. Lassar, Banwari Mittal, Arun Sharma · Journal of Consumer Marketing · 1995 · 1.4K citations

Business, Marketing, Marketing Management +11

The Antecedents and Consequences of Customer-Centric Marketing

Jagdish N. Sheth, Rajendra Sisodia, Arun Sharma · Journal of the Academy of Marketing Science · 2000 · 867 citations

Business, Marketing, Marketing Management +12

Waiting for a sales renaissance in the fourth industrial revolution: Machine learning and artificial intelligence in sales research and practice

Niladri Syam, Arun Sharma · Industrial Marketing Management · 2018 · 802 citations

Management, Computer Science, Marketing +17

Supplier relationships: Emerging issues and challenges

Jagdish N. Sheth, Arun Sharma · Industrial Marketing Management · 1997 · 370 citations · Full text

Management, Marketing, Supply Chain Management +11

Sustainability and business-to-business marketing: A framework and implications

Arun Sharma, Gopalkrishnan R. Iyer, Anuj Mehrotra et al. · Industrial Marketing Management · 2009 · 343 citations

Business, Marketing, Marketing Management +12