Rajendra Sisodia - Concepedia

Author

Rajendra Sisodia

Also Known As

R S Sisodia, R. S. Sisodia, R.S. Sisodia, Rachana Singh Sisodia, Rajendra S Sisodia, Rajendra S. Sisodia, Rajendra Singh Sisodia, Rajendra Sisodia

Publications

3.2K

Citations

H-Index

Concepts

All Affiliations

Bentley University Emory University George Mason University Philips (India)Philips (Finland)

About

Rajendra Sisodia is an author at Bentley University specializing in business, management, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	14	14	2.4K
2	Engineering	3	3	88
3	Education	2	2	69
4	Arts	1	1	158
5	Health Sciences	1	1	18

Rajendra Sisodia

Publications

2.8K

Citations

H-Index

Page 1

	Year	Citations
The Antecedents and Consequences of Customer-Centric Marketing Jagdish N. Sheth, Rajendra Sisodia, Arun Sharma Journal of the Academy of Marketing Science Customer SatisfactionInteractive MarketingManagementBusinessConsumer Research	2000	861
Tensions in Stakeholder Theory R. Edward Freeman, Robert A. Phillips, Rajendra Sisodia Business & Society Stakeholder ManagementCorporate StrategyStakeholder TheoryManagementBusiness	2018	548
Marketing productivity: issues and analysis Jagdish N. Sheth, Rajendra Sisodia Journal of Business Research Marketing AnalyticsCustomer SatisfactionManagementConsumer ResearchMarketing Management	2002	280
Revisiting Marketing's Lawlike Generalizations Jagdish N. Sheth, Rajendra Sisodia Journal of the Academy of Marketing Science MarketingHistory Of MarketingConsumer ResearchBusinessMarketing Theory	1999	280
Enhancing Customer Engagement Through Consciousness Dhruv Grewal, Anne L. Roggeveen, Rajendra Sisodia, Journal of Retailing Service ProviderCustomer SatisfactionCustomer ExperienceOrganizational CommunicationPersonal Branding	2017	158
Does Marketing Need Reform Jagdish N. Sheth, Rajendra Sisodia Customer SatisfactionConsumer ResearchBentley CollegeDoes MarketingMarketing Function	2005	136
Developing a model of antecedents to consumers' perceptions and evaluations of price unfairness Nada Nasr Bechwati, Rajendra Sisodia, Jagdish N. Sheth Journal of Business Research Customer SatisfactionBehavioral Decision MakingBiasManagementPrice Discrimination	2008	97
A Dangerous Divergence: Marketing and Society Jagdish N. Sheth, Rajendra Sisodia Journal of Public Policy & Marketing Consumer ResearchJagdish N. ShethHistory Of MarketingManagementMarketing Communication	2005	84
Technological choices within competitive strategy types: a conceptual integration Shaker A. Zahra, Rajendra Sisodia, Sidhartha R. Das International Journal of Technology Management Strategy TheoryHybrid TypologyCompetitive StrategyTechnology StrategyCorporate Strategy	1994	48
A preferred link based routing protocol for wireless ad hoc networks Rajendra Sisodia, B. S. Manoj, C. Siva Ram Murthy Journal of Communications and Networks Network SciencePreferred LinkEngineeringWireless RoutingEdge Computing	2002	44

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