Concepedia

Rajendra Sisodia

RS

21

Publications

2.8K

Citations

19

H-Index

1992

Active since

Affiliations

Bentley University(Current)

Emory University

George Mason University

Philips (India)

Philips (Finland)

Rajendra Sisodia is an author at Bentley University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionBusiness StrategyConsumer BehaviorMarketing InsightsStrategic ManagementMarketing Management

Publications per year

1992–2018

21

Publications

21

The Antecedents and Consequences of Customer-Centric Marketing

Jagdish N. Sheth, Rajendra Sisodia, Arun Sharma · Journal of the Academy of Marketing Science · 2000 · 861 citations

Customer Satisfaction, Interactive Marketing, Management +8

Tensions in Stakeholder Theory

R. Edward Freeman, Robert A. Phillips, Rajendra Sisodia · Business & Society · 2018 · 548 citations

Stakeholder Management, Corporate Strategy, Stakeholder Theory +13

Marketing productivity: issues and analysis

Jagdish N. Sheth, Rajendra Sisodia · Journal of Business Research · 2002 · 280 citations

Marketing Analytics, Customer Satisfaction, Management +4

Revisiting Marketing's Lawlike Generalizations

Jagdish N. Sheth, Rajendra Sisodia · Journal of the Academy of Marketing Science · 1999 · 280 citations

Marketing, History Of Marketing, Consumer Research +3

Enhancing Customer Engagement Through Consciousness

Dhruv Grewal, Anne L. Roggeveen, Rajendra Sisodia et al. · Journal of Retailing · 2017 · 158 citations · Full text

Service Provider, Customer Satisfaction, Customer Experience +15

Rows per page

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