Concepedia
Statistics
Publications
146
Citations
31.4K
H-Index
69
Active since
1968
Affiliations
Emory University(Current)
University of Illinois Urbana-Champaign
University of Miami
University of Illinois System
Jagdish N. Sheth is an author at Emory University specializing in marketing, business, and marketing management.
Publications per year
1968–2024
Why we buy what we buy: A theory of consumption values
Jagdish N. Sheth, Bruce I. Newman · Journal of Business Research · 1991 · 4.7K citations
Social Sciences, Marketing, Marketing Management +12
The Theory of Buyer Behavior
Stewart W. Bither, John A. Howard, Jagdish N. Sheth · Journal of Marketing · 1971 · 2.8K citations
Social Sciences, Business Economics, Economics +9
Relationship Marketing in Consumer Markets: Antecedents and Consequences
Jagdish N. Sheth, A. Parvatlyar · Journal of the Academy of Marketing Science · 1995 · 1.8K citations
Business, Marketing, Marketing Management +14
Impact of Covid-19 on consumer behavior: Will the old habits return or die?
Jagdish N. Sheth · Journal of Business Research · 2020 · 1.7K citations · Full text
Business, Health Behavior, Behavioral Economics +9
Consumer Resistance to Innovations: The Marketing Problem and its solutions
S. Ram, Jagdish N. Sheth · Journal of Consumer Marketing · 1989 · 1.5K citations
Business, Marketing, Marketing Management +11
1–5 of 146