Stewart W. Bither

The Theory of Buyer Behavior

Stewart W. Bither, John A. Howard, Jagdish N. Sheth · Journal of Marketing · 1971 · 2.8K citations

Buying Behavior, Buyer Behavior, Business +4

An Investigation of Utility-Directed Cutoff Selection

Noreen M. Klein, Stewart W. Bither · Journal of Consumer Research · 1987 · 63 citations

Applied Economics, Consumer Research, Decision Science +22

The Application of Attitude Immunization Techniques in Marketing

Stewart W. Bither, Ira J. Dolich, Elaine B. Nell · Journal of Marketing Research · 1971 · 57 citations

Consumer Research, Social Marketing, Consumer Attitude +19

Marketing Principles: The Management Process

Stewart W. Bither, Ben M. Enis · Journal of Marketing · 1975 · 33 citations

Management Process, Management, Brand Management +5

Preferences between Product Consultants: Choices vs. Preference Functions

Stewart W. Bither, Peter Wright · Journal of Consumer Research · 1977 · 28 citations

Consumer Uncertainty, Behavioral Decision Making, Consumer Research +16