Concepedia

Peter Wright

PW

Statistics

Publications

179

Citations

18.7K

H-Index

59

Active since

1966

Affiliations

Newcastle University(Current)

University of York

University College Cork

Northumbria University

Murdoch University

Peter Wright is an author at Newcastle University specializing in design, arts, and user experience design.

Publications per year

1966–2023

179

Publications

179

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Marian Friestad, Peter Wright · Journal of Consumer Research · 1994 · 3.6K citations

Business, Marketing, Social Psychology +14

Technology as experience

John McCarthy, Peter Wright · interactions · 2004 · 1K citations

Humanities, Technology Management, Philosophy Of Technology +2

The harassed decision maker: Time pressures, distractions, and the use of evidence.

Peter Wright · Journal of Applied Psychology · 1974 · 772 citations

Management, Psychology, Social Psychology +11

Consumer Choice Strategies: Simplifying Vs. Optimizing

Peter Wright · Journal of Marketing Research · 1975 · 550 citations

Business, Marketing, Marketing Management +12

Strategic leadership and executive innovation influence: an international multi‐cluster comparative study

Detelin Elenkov, William Q. Judge, Peter Wright · Strategic Management Journal · 2005 · 527 citations

Management, Organization Studies, Organizational Behavior +16

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