Concepedia

Marian Friestad

MF

Statistics

Publications

14

Citations

5.3K

H-Index

13

Active since

1984

Affiliations

University of Wisconsin System(Current)

Marian Friestad is an author at University of Wisconsin System specializing in social sciences, advertising, and advertising psychology.

Publications per year

1984–2005

14

Publications

14

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Marian Friestad, Peter Wright · Journal of Consumer Research · 1994 · 3.6K citations

Business, Marketing, Social Psychology +14

Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics

David M. Boush, Marian Friestad, Gregory M. Rose · Journal of Consumer Research · 1994 · 609 citations

Business, Communication, Marketing +15

Persuasion Knowledge: Lay People's and Researchers' Beliefs about the Psychology of Advertising

Marian Friestad, Peter Wright · Journal of Consumer Research · 1995 · 339 citations

Social Sciences, Psychology, Social Psychology +16

The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults

Peter Wright, Marian Friestad, David M. Boush · Journal of Public Policy & Marketing · 2005 · 329 citations

Business, Communication, Marketing +14

Everyday persuasion knowledge

Marian Friestad, Peter Wright · Psychology and Marketing · 1999 · 113 citations · Full text

Social Sciences, Communication, Social Psychology +6

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