Concepedia

David M. Boush

DM

16

Publications

2.8K

Citations

16

H-Index

1991

Active since

Affiliations

University of Oregon(Current)

University of Massachusetts Boston

David M. Boush is an author at University of Oregon specializing in management, marketing, and consumer research.

Top concepts

ManagementMarketingConsumer ResearchAdvertisingMarketing CommunicationBusinessConsumer BehaviorPersuasionCommunicationBrand Awareness

Publications per year

1991–2014

16

Publications

16

A Process-Tracing Study of Brand Extension Evaluation

David M. Boush, Barbara Loken · Journal of Marketing Research · 1991 · 816 citations

Consumer Study, Brand Breadth, Consumer Research +16

Adolescent Skepticism toward TV Advertising and Knowledge of Advertiser Tactics

David M. Boush, Marian Friestad, Gregory M. Rose · Journal of Consumer Research · 1994 · 606 citations

A Process-Tracing Study of Brand Extension Evaluation

David M. Boush, Barbara Loken · Journal of Marketing Research · 1991 · 361 citations

Brand Equity, Management, Business +4

The Development of Marketplace Persuasion Knowledge in Children, Adolescents, and Young Adults

Peter Wright, Marian Friestad, David M. Boush · Journal of Public Policy & Marketing · 2005 · 325 citations

Young Adults, Behavioral Decision Making, Consumer Study +20

Social responsibility as a unique dimension of brand personality and consumers' willingness to reward

Robert Madrigal, David M. Boush · Psychology and Marketing · 2008 · 130 citations

Socially Responsible Product, Unique Dimension, Consumer Motivation +21

Rows per page

1–5 of 16