Concepedia

Barbara Loken

BL

35

Publications

5.8K

Citations

28

H-Index

1980

Active since

Affiliations

University of Minnesota(Current)

University of Minnesota System

Kansas State University

George Mason University

Twin Cities Orthopedics

Barbara Loken is an author at University of Minnesota specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchBusinessBrand EquityBrand AwarenessConsumer BehaviorAdvertisingPublic HealthBrand Strategy

Publications per year

1980–2020

35

Publications

35

A Process-Tracing Study of Brand Extension Evaluation

David M. Boush, Barbara Loken · Journal of Marketing Research · 1991 · 816 citations

Consumer Study, Brand Breadth, Consumer Research +16

Diluting Brand Beliefs: When Do Brand Extensions Have a Negative Impact?

Barbara Loken, Deborah Roedder John · Journal of Marketing · 1993 · 721 citations

Family Brand Beliefs, Consumer Uncertainty, Consumer Study +19

Revisiting gender differences: What we know and what lies ahead

Joan Meyers‐Levy, Barbara Loken · Journal of Consumer Psychology · 2014 · 568 citations

Alternative Approaches to Understanding the Determinants of Typicality

Barbara Loken, James Ward · Journal of Consumer Research · 1990 · 481 citations

Analyzing ethical decision making in marketing

Alan J. Dubinsky, Barbara Loken · Journal of Business Research · 1989 · 437 citations

Management, Applied Ethic, Ethical Analysis +4

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