Concepedia
Statistics
Publications
38
Citations
4.3K
H-Index
26
Active since
1990
Affiliations
University of Oregon(Current)
The Ohio State University
California State University, Chico
Oregon State University
Weber State University
Robert Madrigal is an author at University of Oregon specializing in marketing, social sciences, and business.
Publications per year
1990–2020
Cognitive and Affective Determinants of Fan Satisfaction with Sporting Event Attendance
Robert Madrigal · Journal of Leisure Research · 1995 · 496 citations
Social Sciences, Psychology, Social Psychology +9
The Influence of Social Alliances with Sports Teams on Intentions to Purchase Corporate Sponsors' Products
Robert Madrigal · Journal of Advertising · 2000 · 446 citations
Management, Marketing, Marketing Management +13
Social identity effects in a belief-attitude-intentions hierarchy: Implications for corporate sponsorship
Robert Madrigal · Psychology and Marketing · 2001 · 443 citations
Business, Marketing, Marketing Management +12
Using the Psychological Commitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty
Daniel F. Mahony, Robert Madrigal, Dennis A. Howard · Sport Marketing Quarterly · 2000 · 401 citations
Business, Marketing, Marketing Management +9
Residents' perceptions and the role of government
Robert Madrigal · Annals of Tourism Research · 1995 · 313 citations
Public Affairs, Public Administration, Public Policy +9
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