Daniel F. Mahony

Using the Psychological Commitment to Team (PCT) Scale to Segment Sport Consumers Based on Loyalty

Daniel F. Mahony, Robert Madrigal, Dennis A. Howard · Sport Marketing Quarterly · 2000 · 401 citations

Business, Marketing, Marketing Management +9

Characterizing Consumer Motivation as Individual Difference Factors: Augmenting the Sport Interest Inventory (SII) to Explain Level of Spectator Support

Daniel C. Funk, Daniel F. Mahony, Lynn L. Ridinger · Sport Marketing Quarterly · 2002 · 292 citations

Education, Marketing, Social Psychology +8

Motivational Factors Influencing the Behaviour of J. League Spectators

Daniel F. Mahony, Makoto Nakazawa, Daniel C. Funk et al. · Sport Management Review · 2002 · 215 citations

Social Sciences, Psychology, Social Psychology +12

Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events

Daniel C. Funk, Daniel F. Mahony, Makoto Nakazawa et al. · International Journal of Sports Marketing and Sponsorship · 2001 · 204 citations

Business, Marketing, Marketing Management +12

An Analysis of Spectator Motives in an Individual Combat Sport: A Study of Mixed Martial Arts Fans

Seungmo Kim, T. Christopher Greenwell, Damon P. S. Andrew et al. · Sport Marketing Quarterly · 2008 · 116 citations

Social Sciences, Social Psychology, Audience Studies +13