International Journal of Sports Marketing and Sponsorship

Consuming Sport: Fans, Sport and Culture

Garry Crawford · 2004 · 372 citations · Full text

Social Sciences, Cultural Studies, Sociology +17

Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty

James M. Gladden, Daniel C. Funk · 2001 · 317 citations

Business, Marketing, Marketing Management +12

Consumer acceptance of sports wearable technology: the role of technology readiness

Taejung Kim, Weisheng Chiu · 2018 · 231 citations

Business, Marketing, Consumer Behavior +16

The Business of Sport Management

2004 · 224 citations · Full text

Management, Human Resource Management, Organizational Behavior +7

Development of the Sport Interest Inventory (SII): Implications for Measuring Unique Consumer Motives at Team Sporting Events

Daniel C. Funk, Daniel F. Mahony, Makoto Nakazawa et al. · 2001 · 204 citations

Business, Marketing, Marketing Management +12