James M. Gladden - Concepedia

Concepedia

Author

James M. Gladden

The University of Texas at Austin

Also Known As

James Gladden, James M. Gladden

26

Publications

1.9K

Citations

13

H-Index

51

Concepts

All Affiliations

The University of Texas at Austin University of Massachusetts Amherst University of Louisville Hospital University of Massachusetts Boston

JM

About

James M. Gladden is an author at The University of Texas at Austin specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Business	10	10	1.5K
2	Management	10	10	1.5K
3	Arts	2	2	27
4	Education	1	1	215
5	Health Sciences	1	1	501

James M. Gladden

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14

Publications

1.9K

Citations

13

H-Index

	Year	Citations
Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport James M. Gladden, Daniel C. Funk Journal of Sport Management Consumer ResearchBrand StrategySports SponsorshipSports ConsumptionTeam Association Model	2002	501
Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty James M. Gladden, Daniel C. Funk International Journal of Sports Marketing and Sponsorship MarketingCustomer SatisfactionProfessional SportUs Professional SportBrand Associations	2001	315
A Conceptual Framework for Assessing Brand Equity in Division I College Athletics James M. Gladden, George R. Milne, William A. Sutton Journal of Sport Management Brand EquityManagementBrand StrategyBrand DevelopmentBusiness	1998	286
Motivational Factors Influencing the Behaviour of J. League Spectators Daniel F. Mahony, Makoto Nakazawa, Daniel C. Funk, Sport Management Review Behavioral Decision MakingSocial PsychologyEducationSocial InfluenceSports Consumption	2002	215
Extending the understanding of professional team brand equity to the global marketplace Anthony K. Kerr, James M. Gladden International Journal of Sport Management and Marketing Digital MarketingBrand StrategyGlobalization Of SportManagementBrand Management	2007	118
Managing North American Major Professional Sport Teams in the New Millennium: A Focus on Building Brand Equity James M. Gladden, Richard L. Irwin, William A. Sutton Journal of Sport Management New MillenniumBrand StrategySports SponsorshipGlobalization Of SportManagement	2001	110
Toward a Better Understanding of College Athletic Donors: What are the Primary Motives? James M. Gladden, Daniel F. Mahony, Artemisia Apostolopoulou Sport Marketing Quarterly	2005	79
A Framework for Understanding Cause-Related Sport Marketing Programs Tony Lachowetz, James M. Gladden International Journal of Sports Marketing and Sponsorship Sports ConsumptionBrand LoyaltyManagementCrsm ProgramBrand Management	2003	54
Real Women Watch Football: Gender Differences in the Consumption of the NFL Super Bowl Broadcast John Spencer Clark, Artemisia Apostolopoulou, James M. Gladden Journal of Promotion Management	2009	53
Examining Athletic Donors at NCAA Division I Institutions. Daniel F. Mahony, James M. Gladden, Daniel C. Funk Donor BehaviorBehavioral Decision MakingRelative ImportanceDonor MotivationsOrganizational Behavior	2003	50

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