Concepedia

James M. Gladden

JM

14

Publications

1.9K

Citations

13

H-Index

1998

Active since

Affiliations

The University of Texas at Austin(Current)

University of Massachusetts Amherst

University of Louisville Hospital

University of Massachusetts Boston

James M. Gladden is an author at The University of Texas at Austin specializing in marketing, management, and business.

Top concepts

BusinessMarketingManagementSports MarketingBrand AwarenessBrand ManagementBrand EquityBrand StrategyBrand DevelopmentSports Consumption

Publications per year

1998–2012

14

Publications

14

Developing an Understanding of Brand Associations in Team Sport: Empirical Evidence from Consumers of Professional Sport

James M. Gladden, Daniel C. Funk · Journal of Sport Management · 2002 · 501 citations

Consumer Research, Brand Strategy, Sports Sponsorship +18

Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty

James M. Gladden, Daniel C. Funk · International Journal of Sports Marketing and Sponsorship · 2001 · 315 citations

Marketing, Customer Satisfaction, Professional Sport +11

A Conceptual Framework for Assessing Brand Equity in Division I College Athletics

James M. Gladden, George R. Milne, William A. Sutton · Journal of Sport Management · 1998 · 286 citations

Brand Equity, Management, Brand Strategy +14

Motivational Factors Influencing the Behaviour of J. League Spectators

Daniel F. Mahony, Makoto Nakazawa, Daniel C. Funk et al. · Sport Management Review · 2002 · 215 citations

Behavioral Decision Making, Social Psychology, Education +17

Extending the understanding of professional team brand equity to the global marketplace

Anthony K. Kerr, James M. Gladden · International Journal of Sport Management and Marketing · 2007 · 118 citations

Digital Marketing, Brand Strategy, Globalization Of Sport +16

Rows per page

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