Concepedia

Sponsorship

Sponsorship is a strategic alignment mechanism within organizational and event-based initiatives whereby an entity provides financial or in-kind support to a person, program, or event in exchange for visibility, influence, or reciprocal value, distinguishing it from mere philanthropy or affiliation by its mutual-benefit orientation and promotional intent.

1.6K

Publications

110.2K

Citations

2.8K

Authors

1.2K

Institutions

Publications per year

2017–2026

430

Parents

Children

Publications

1.6K

Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process

Grant McCracken · Journal of Consumer Research · 1989 · 3.1K citations

, , +13

Technology Adoption in the Presence of Network Externalities

Michael L. Katz, Carl Shapiro · Journal of Political Economy · 1986 · 2.7K citations

, , +16

Corporate governance proposals and shareholder activism: the role of institutional investors

Stuart Gillan, Laura T. Starks · Journal of Financial Economics · 2000 · 1.8K citations

, , +16

Cause-Related Marketing: A Coalignment of Marketing Strategy and Corporate Philanthropy

P. Rajan Varadarajan, Anil Menon · Journal of Marketing · 1988 · 1.7K citations

, , +13

The Competitive Advantage of Corporate Philanthropy

Carol Coletta, Roger Martin, Todd Caspersen et al. · Harvard business review · 2003 · 1.1K citations

, , +8

1–5 of 1.6K

Authors

2.8K

  1. TB
    T. Bettina Cornwell

    The University of Queensland, Australia

    45 publications · 5.4K citations

    30

    h-index

  2. PQ
    Pascale Quester

    The University of Adelaide, Australia

    27 publications · 2.5K citations

    22

    h-index

  3. FF
    Francis Farrelly

    Monash University, Australia

    18 publications · 1.6K citations

    16

    h-index

  4. TM
    Tony Meenaghan

    University College Dublin, Ireland

    16 publications · 2.3K citations

    16

    h-index

  5. NO
    Norm O’Reilly

    University of Ottawa, Canada

    18 publications · 719 citations

    15

    h-index

1–5 of 2.8K

Institutions

1.2K

  1. The University of Queensland

    Brisbane, Australia

    24 h-index

    71 publications

    5.8K citations

  2. Monash University

    Melbourne, Australia

    24 h-index

    35 publications

    2.3K citations

  3. The University of Adelaide

    Adelaide, Australia

    21 h-index

    35 publications

    2.8K citations

  4. University of Oregon

    Eugene, United States

    19 h-index

    29 publications

    1.6K citations

  5. University of Ottawa

    Ottawa, Canada

    18 h-index

    30 publications

    1.1K citations

  6. University of Michigan

    Ann Arbor, United States

    17 h-index

    25 publications

    2K citations

  7. Texas A&M University

    College Station, United States

    16 h-index

    21 publications

    3.2K citations

  8. University of Florida

    Gainesville, United States

    16 h-index

    24 publications

    1.1K citations

1–8 of 1.2K

Venues

  1. International Journal of Sports Marketing and Sponsorship

    IJSMS · 130 publications · 4K citations

    35

    h-index

  2. International Journal of Advertising

    IJA · 44 publications · 3.3K citations

    32

    h-index

  3. Sport Marketing Quarterly

    SMQ · 53 publications · 3.1K citations

    32

    h-index

  4. Journal of Sport Management

    JSM · 48 publications · 3.3K citations

    31

    h-index

  5. Journal of Advertising

    33 publications · 7.7K citations

    30

    h-index

1–5