Concepedia

Grant McCracken

GM

Statistics

Publications

13

Citations

8.5K

H-Index

13

Active since

1983

Affiliations

University of Guelph(Current)

Grant McCracken is an author at University of Guelph specializing in social sciences, consumer culture, and consumption studies.

Publications per year

1983–2005

13

Publications

13

Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process

Grant McCracken · Journal of Consumer Research · 1989 · 3.1K citations

Business, Marketing, Social Psychology +13

Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods

Grant McCracken · Journal of Consumer Research · 1986 · 2.8K citations · Full text

Social Sciences, Cultural Studies, Cultures +11

Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities

Russell W. Belk, Grant McCracken · Journal of Marketing · 1989 · 1.1K citations

Social Sciences, Cultural Studies, Sociology +13

Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities

John F. Sherry, Grant McCracken · Journal of Marketing Research · 1989 · 776 citations

Social Sciences, Cultural Studies, Sociology +13

Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities

Jeffrey L. Meikle, Grant McCracken · Technology and Culture · 1989 · 113 citations

Social Sciences, Cultural Studies, Sociology +13

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