Grant McCracken - Concepedia

Author

Grant McCracken

University of Guelph

Also Known As

G McCracken, G. Mccracken, GRANT MCCRACKEN, Grant D. McCracken, Grant McCracken, Grant Mccracken

Publications

16K

Citations

H-Index

Concepts

All Affiliations

University of Guelph

About

Grant McCracken is an author at University of Guelph specializing in marketing, cultural anthropology, and anthropology.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	6	6	5K
2	Education	4	4	4K
3	Management	4	4	1.1K
4	Engineering	1	1	110
5	Language Studies	1	1	45

Grant McCracken

Publications

8.4K

Citations

H-Index

Page 1

	Year	Citations
Who is the Celebrity Endorser? Cultural Foundations of the Endorsement Process Grant McCracken Journal of Consumer Research	1989	3.1K
Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods Grant McCracken Journal of Consumer Research Cultural ConsumptionConsumer ResearchEducationMass CultureTheoretical Account	1986	2.8K
Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities Russell W. Belk, Grant McCracken Journal of Marketing Cultural ConsumptionNew ApproachesConsumer ResearchEducationMass Culture	1989	1.1K
Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities John F. Sherry, Grant McCracken Journal of Marketing Research CultureCultural ConsumptionConsumer CultureConsumer GoodsNew Approaches	1989	776
Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities Jeffrey L. Meikle, Grant McCracken Technology and Culture CultureCultural ConsumptionConsumer CultureConsumer GoodsNew Approaches	1989	113
Advertising: Meaning Or Information Grant McCracken ACR North American Advances AdvertisingDigital MarketingInteractive MarketingTargeted AdvertisingManagement	1987	113
Does clothing have a code? Empirical findings and theoretical implications in the study of clothing as a means of communication Grant McCracken, Victor J. Roth International Journal of Research in Marketing CultureEngineeringHuman CommunicationInterpersonal CommunicationMaterial Culture	1989	110
Culture and Consumption: New Approaches to the Symbolic Character of Consumer Goods and Activities Eric J. Arnold, Grant McCracken Journal of American Folklore CultureCultural ConsumptionConsumer CultureConsumer GoodsNew Approaches	1989	89
Focus Groups as Qualitative Research Edward F. McQuarrie, David L. Morgan, Grant McCracken Journal of Marketing Research Qualitative MethodCommunity EngagementQualitative Analysis	1990	71
The history of consumption: A literature review and consumer guide Grant McCracken Journal of Consumer Policy	1987	54

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