Statistics
Publications
24
Citations
3K
H-Index
20
Active since
1991
Affiliations
University College Dublin(Current)
Tony Meenaghan is an author at University College Dublin specializing in marketing, marketing management, and sponsorship.
Publications per year
1991–2013
24
24
Understanding sponsorship effects
Tony Meenaghan · Psychology and Marketing · 2001 · 512 citations
Media effect in commercial sponsorship
Tony Meenaghan, David Shipley · European Journal of Marketing · 1999 · 284 citations
Sponsorship – Legitimising the Medium
Tony Meenaghan · European Journal of Marketing · 1991 · 192 citations
1–5 of 24