Concepedia

David Shipley

DS

41

Publications

2.1K

Citations

24

H-Index

1981

Active since

Affiliations

University of Bradford(Current)

Trinity College Dublin

Sheffield City Council

University of Staffordshire

Trinity College

David Shipley is an author at University of Bradford specializing in business, management, and marketing.

Top concepts

Publications per year

1981–2015

41

Publications

41

Media effect in commercial sponsorship

Tony Meenaghan, David Shipley · European Journal of Marketing · 1999 · 282 citations

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Market Orientation in the Transition Economies of Central Europe:

Graham Hooley, Tony Cox, John Fahy et al. · Journal of Business Research · 2000 · 242 citations

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Brand-naming industrial products

David Shipley, Paul Howard · Industrial Marketing Management · 1993 · 158 citations

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Integrative Pricing via the Pricing Wheel

David Shipley, David Jobber · Industrial Marketing Management · 2001 · 151 citations

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A METHOD FOR MODELLING CONSUMER PERCEPTIONS OF COUNTRY OF ORIGIN

Graham Hooley, David Shipley, Nathalie Krieger · International Marketing Review · 1988 · 126 citations

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