David Jobber

Environmentally responsible purchase behaviour: a test of a consumer model

Scott B. Follows, David Jobber · European Journal of Marketing · 2000 · 695 citations

Socially Responsible Product, Green Marketing, Consumer Uncertainty +25

Integrative Pricing via the Pricing Wheel

David Shipley, David Jobber · Industrial Marketing Management · 2001 · 151 citations

Economics, Dynamic Pricing, Pricing Wheel +6

Improving response rates in industrial mail surveys

David Jobber · Industrial Marketing Management · 1986 · 131 citations

Survey (Human Research), Engineering, Business Intelligence +10

The Sales-Marketing Interface in Consumer Packaged-Goods Companies: A Conceptual Framework

Belinda Dewsnap, David Jobber · Journal of Personal Selling and Sales Management · 2000 · 124 citations · Full text

Relationship Marketing, Customer Satisfaction, Marketing Function +12

A citation analysis of selected marketing journals

David Jobber, Paul Simpson · International Journal of Research in Marketing · 1988 · 108 citations

Business Intelligence, Interactive Marketing, Management +4