Concepedia
Statistics
Publications
13
Citations
540
H-Index
12
Active since
2000
Affiliations
Loughborough University(Current)
Lappeenranta-Lahti University of Technology
University of Warwick
University of Bradford
University of Leicester
Belinda Dewsnap is an author at Loughborough University specializing in management, marketing, and business.
Top concepts
BusinessMarketingManagementConsumer ResearchMarketing ManagementCustomer SatisfactionConsumer BehaviorMarketing CommunicationOrganizational BehaviorBrand Strategy
Publications per year
2000–2024
The Sales-Marketing Interface in Consumer Packaged-Goods Companies: A Conceptual Framework
Belinda Dewsnap, David Jobber · Journal of Personal Selling and Sales Management · 2000 · 124 citations · Full text
Relationship Marketing, Customer Satisfaction, Marketing Function +12
A social psychological model of relations between marketing and sales
Belinda Dewsnap, David Jobber · European Journal of Marketing · 2002 · 73 citations
Relationship Marketing, Customer Satisfaction, Social Psychological Model +13
Category management: a new approach for fashion marketing?
Belinda Dewsnap, Cathy Hart · European Journal of Marketing · 2004 · 61 citations
Brand Strategy, Consumer Research, Fashion Marketing +18
An exploratory study of the consumer decision process for intimate apparel
Cathy Hart, Belinda Dewsnap · Journal of Fashion Marketing and Management · 2001 · 52 citations
Exploratory Study, Customer Satisfaction, Consumer Uncertainty +22
An exploratory study of sales‐marketing integrative devices
Belinda Dewsnap, David Jobber · European Journal of Marketing · 2009 · 49 citations
Relationship Marketing, Structural Devices, Marketing Groups +15
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