6
Publications
818
Citations
6
H-Index
1993
Active since
Tony Cox is an author at Aston University specializing in business, marketing, and economics.
Top concepts
BusinessMarketingEconomicsManagementGlobal StrategyBusiness StrategyMarketing StrategyTradeFinancePrivatization
Publications per year
1993–2000
6
6
Market Orientation in the Transition Economies of Central Europe:
Graham Hooley, Tony Cox, John Fahy et al. · Journal of Business Research · 2000 · 242 citations
Marketing Capabilities and Firm Performance: A Hierarchical Model
Graham Hooley, John Fahy, Tony Cox et al. · Journal of Market-Focused Management · 1999 · 140 citations
Marketing Approaches in Bulgaria
Tony Cox, George J. Avlonitis, Thanos Kouremenos · European Journal of Marketing · 1993 · 54 citations
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