George J. Avlonitis

Entrepreneurial orientation of SMEs, product innovativeness, and performance

George J. Avlonitis, Helen Salavou · Journal of Business Research · 2007 · 631 citations

Management, Entrepreneurship, Strategic Management +12

An empirically‐based typology of product innovativeness for new financial services: Success and failure scenarios

George J. Avlonitis, Paulina Papastathopoulou, Spiros Gounaris · Journal of Product Innovation Management · 2001 · 543 citations

Management, Innovation Management, Operations Management +17

Green marketing orientation: Conceptualization, scale development and validation

Karolos Papadas, George J. Avlonitis, Marylyn Carrigan · Journal of Business Research · 2017 · 454 citations · Full text

Business, Marketing, Marketing Management +4

The interplay of strategic and internal green marketing orientation on competitive advantage

Karolos Papadas, George J. Avlonitis, Marylyn Carrigan et al. · Journal of Business Research · 2018 · 369 citations · Full text

Business, Marketing, Marketing Management +11

Marketing orientation and its determinants: an empirical analysis

George J. Avlonitis, Spiros Gounaris · European Journal of Marketing · 1999 · 282 citations

Business, Marketing, Marketing Management +6