Concepedia

Spiros Gounaris

SG

Statistics

Publications

47

Citations

5.8K

H-Index

30

Active since

1995

Affiliations

Athens University of Economics and Business(Current)

University of Strathclyde

Alba Graduate Business School, The American College of Greece

Anglia Ruskin University

University of Sussex

Spiros Gounaris is an author at Athens University of Economics and Business specializing in business, management, and marketing.

Top concepts

BusinessManagementMarketingCustomer SatisfactionConsumer ResearchBusiness StrategyService QualityStrategic ManagementOrganizational BehaviorConsumer Behavior

Publications per year

1995–2024

47

Publications

47

Trust and commitment influences on customer retention: insights from business-to-business services

Spiros Gounaris · Journal of Business Research · 2003 · 669 citations

Customer Satisfaction, Customer Retention, Business-to-business Services +10

An empirically‐based typology of product innovativeness for new financial services: Success and failure scenarios

George J. Avlonitis, Paulina Papastathopoulou, Spiros Gounaris · Journal of Product Innovation Management · 2001 · 542 citations

Innovation Evaluation, Customer Satisfaction, Service Innovation +21

Behavioural responses to customer satisfaction: an empirical study

Antreas D. Athanassopoulos, Spiros Gounaris, Vlassis Stathakopoulos · European Journal of Marketing · 2001 · 455 citations

Service Provider, Customer Satisfaction, Behavioral Sciences +13

Antecedents and consequences of brand loyalty: An empirical study

Spiros Gounaris, Vlasis Stathakopoulos · Journal of Brand Management · 2004 · 423 citations

Marketing, Management, Business +6

Internal-market orientation and its measurement

Spiros Gounaris · Journal of Business Research · 2005 · 349 citations

Market Analysis, Business, Market Behavior +3

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