Concepedia

Vlasis Stathakopoulos

VS

14

Publications

1.9K

Citations

14

H-Index

1993

Active since

Affiliations

Athens University of Economics and Business(Current)

The American College of Greece

Prague University of Economics and Business

Vlasis Stathakopoulos is an author at Athens University of Economics and Business specializing in business, marketing, and management.

Top concepts

BusinessMarketingManagementConsumer ResearchBusiness StrategyStrategic ManagementCustomer SatisfactionStrategyInteractive MarketingBrand Awareness

Publications per year

1993–2021

14

Publications

14

Antecedents and consequences of brand loyalty: An empirical study

Spiros Gounaris, Vlasis Stathakopoulos · Journal of Brand Management · 2004 · 423 citations

Marketing, Management, Business +6

Control Combinations in Marketing: Conceptual Framework and Empirical Evidence

Bernard J. Jaworski, Vlasis Stathakopoulos, Harinarayan Krishnan · Journal of Marketing · 1993 · 377 citations

Behavioral Decision Making, Organizational Characteristic, Consumer Research +19

An examination of the effects of service quality and satisfaction on customers' behavioral intentions in e‐shopping

Spiros Gounaris, Sergios Dimitriadis, Vlasis Stathakopoulos · Journal of Services Marketing · 2010 · 345 citations

Customer Satisfaction, Digital Marketing, Consumer Research +20

Control Combinations in Marketing: Conceptual Framework and Empirical Evidence

Bernard J. Jaworski, Vlasis Stathakopoulos, Harinarayan Krishnan · Journal of Marketing · 1993 · 183 citations

Behavioral Decision Making, Business, Control Combinations +3

Standardization versus adaptation of international advertising strategies: Towards a framework

Nikolaos Papavassiliou, Vlasis Stathakopoulos · European Journal of Marketing · 1997 · 136 citations

International Advertising, Advertising, International Marketing +13

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