Concepedia

Control Combinations in Marketing: Conceptual Framework and Empirical Evidence

Bernard J. Jaworski, Vlasis Stathakopoulos, Harinarayan Krishnan

Journal of Marketing · 1993 · 183 citations · 0 references

Concepts

ManagementMarketingMarketing ManagementMarketing StrategyOrganizational DesignStrategic MarketingBureaucratic ControlOrganizational ComplexityOrganizational ControlConceptual Framework AlignmentControlsJob Performance AssessmentManagerial Control SystemsTask Complexity