Concepedia

Harinarayan Krishnan

HK

62

Publications

5.1K

Citations

38

H-Index

1993

Active since

Affiliations

Lawrence Berkeley National Laboratory(Current)

Indiana University

University of California, Berkeley

Indiana University Bloomington

University of California, Davis

Harinarayan Krishnan is an author at Lawrence Berkeley National Laboratory specializing in engineering, marketing, and consumer research.

Top concepts

EngineeringMarketingConsumer ResearchManagementBusinessAdvertisingClimatologyConsumer BehaviorInteractive MarketingGeography

Publications per year

1993–2023

62

Publications

62

Characteristics of memory associations: A consumer-based brand equity perspective

Harinarayan Krishnan · International Journal of Research in Marketing · 1996 · 602 citations

Marketing, Management, Consumer Research +5

Control Combinations in Marketing: Conceptual Framework and Empirical Evidence

Bernard J. Jaworski, Vlasis Stathakopoulos, Harinarayan Krishnan · Journal of Marketing · 1993 · 377 citations

Behavioral Decision Making, Organizational Characteristic, Consumer Research +19

The Atmospheric River Tracking Method Intercomparison Project (ARTMIP): Quantifying Uncertainties in Atmospheric River Climatology

Jonathan J. Rutz, Christine A. Shields, Juan M. Lora et al. · Journal of Geophysical Research Atmospheres · 2019 · 295 citations · Full text

Environmental Monitoring, Ar Science, Engineering +19

Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice

Devon DelVecchio, Harinarayan Krishnan, Daniel C. Smith · Journal of Marketing · 2007 · 251 citations

Price Expectations, Customer Satisfaction, Promotion Depth Increases +22

Memory-Based Measures for Assessing Advertising Effects: A Comparison of Explicit and Implicit Memory Effects

Stewart Shapiro, Harinarayan Krishnan · Journal of Advertising · 2001 · 226 citations

Memory Retrieval, Memory-based Measures, Behavioral Decision Making +21

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