Concepedia
Statistics
Publications
19
Citations
1.8K
H-Index
16
Active since
2000
Affiliations
Miami University(Current)
University of Kentucky
Virginia Commonwealth University
Indiana University Bloomington
Devon DelVecchio is an author at Miami University specializing in management, marketing, and consumer research.
Top concepts
MarketingManagementConsumer ResearchConsumer BehaviorBusinessBrand AwarenessBehavioral Decision MakingAdvertisingBrand EquityCommunication
Publications per year
2000–2023
Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice
Devon DelVecchio, Harinarayan Krishnan, Daniel C. Smith · Journal of Marketing · 2007 · 251 citations
Price Expectations, Customer Satisfaction, Promotion Depth Increases +22
The effect of sales promotion on post-promotion brand preference: A meta-analysis
Devon DelVecchio, David H. Henard, Traci H. Freling · Journal of Retailing · 2006 · 249 citations
Marketing, Advertising, Post-promotion Brand Preference +10
Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk
Devon DelVecchio · Journal of the Academy of Marketing Science · 2005 · 204 citations
Buying Behavior, Advertising, Brand Equity +9
Consumer perceptions of private label quality: the role of product category characteristics and consumer use of heuristics
Devon DelVecchio · Journal of Retailing and Consumer Services · 2001 · 194 citations
Product Category Characteristics, Private Label Quality, Consumer Use +8
Moving beyond fit: the role of brand portfolio characteristics in consumer evaluations of brand reliability
Devon DelVecchio · Journal of Product & Brand Management · 2000 · 156 citations
Customer Satisfaction, Brand Equity, Management +13
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