Concepedia
Statistics
Publications
19
Citations
1.8K
H-Index
16
Active since
2000
Affiliations
Miami University(Current)
University of Kentucky
Virginia Commonwealth University
Indiana University Bloomington
Devon DelVecchio is an author at Miami University specializing in marketing, business, and marketing management.
Publications per year
2000–2023
The effect of sales promotion on post-promotion brand preference: A meta-analysis
Devon DelVecchio, David H. Henard, Traci H. Freling · Journal of Retailing · 2006 · 255 citations
Business, Marketing, Marketing Management +14
Cents or Percent? The Effects of Promotion Framing on Price Expectations and Choice
Devon DelVecchio, Harinarayan Krishnan, Daniel C. Smith · Journal of Marketing · 2007 · 255 citations
Business, Marketing, Marketing Management +16
Brand-Extension Price Premiums: The Effects of Perceived Fit and Extension Product Category Risk
Devon DelVecchio · Journal of the Academy of Marketing Science · 2005 · 206 citations
Consumer perceptions of private label quality: the role of product category characteristics and consumer use of heuristics
Devon DelVecchio · Journal of Retailing and Consumer Services · 2001 · 196 citations
Business, Marketing, Marketing Management +17
Moving beyond fit: the role of brand portfolio characteristics in consumer evaluations of brand reliability
Devon DelVecchio · Journal of Product & Brand Management · 2000 · 157 citations
Business, Marketing, Marketing Management +12
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