David H. Henard - Concepedia

Author

David H. Henard

North Carolina State University

Also Known As

D. H. Henard, David H. Henard

Publications

5.4K

Citations

H-Index

Concepts

All Affiliations

North Carolina State University The University of Texas at Arlington Texas A&M University University of Kentucky

About

David H. Henard is an author at North Carolina State University specializing in management, business, and marketing.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	12	12	5K
2	Business	10	10	5K
3	Education	2	2	109
4	Arts	1	1	13
5	Social Sciences	1	1	60

David H. Henard

Publications

5.3K

Citations

H-Index

Page 1

	Year	Citations
Customer Satisfaction: A Meta-Analysis of the Empirical Evidence David M. Szymanski, David H. Henard Journal of the Academy of Marketing Science Customer SatisfactionService QualityManagementConsumer ResearchBusiness	2001	2K
Why Some New Products are More Successful than Others David H. Henard, David M. Szymanski Journal of Marketing Research Innovation EvaluationInnovation AdoptionInnovation ManagementProduct ManagementProductivity	2001	1.4K
Customer Satisfaction: A Meta-Analysis of the Empirical Evidence David M. Szymanski, David H. Henard Journal of the Academy of Marketing Science Customer SatisfactionService QualityManagementConsumer ResearchBusiness	2001	570
Toward a better understanding of crowdfunding, openness and the consequences for innovation Michael A. Stanko, David H. Henard Research Policy EconomicsInnovation StudyInnovation EconomicsBetter UnderstandingBusiness	2017	301
The effect of sales promotion on post-promotion brand preference: A meta-analysis Devon DelVecchio, David H. Henard, Traci H. Freling Journal of Retailing MarketingAdvertisingPost-promotion Brand PreferenceSales PromotionManagement	2006	249
Brand personality appeal: conceptualization and empirical validation Traci H. Freling, Jody L. Crosno, David H. Henard Journal of the Academy of Marketing Science MarketingCustomer SatisfactionManagementConsumer ResearchBrand Awareness	2010	231
Reputation for Product Innovation: Its Impact on Consumers David H. Henard, Peter A. Dacin Journal of Product Innovation Management Customer SatisfactionCorporate ReputationConsumer ResearchInnovative CompanyInnovation Management	2010	208
The Complementary Roles of Applied and Basic Research: A Knowledge‐Based Perspective<sup>*</sup> David H. Henard, M. Ann McFadyen Journal of Product Innovation Management Firm PerformanceBasic ResearchEducationInnovation ManagementManagement	2005	65
Resource Dedication and New Product Performance: A Resource‐Based View David H. Henard, M. Ann McFadyen Journal of Product Innovation Management Firm PerformanceInnovation ManagementKnowledge Management StrategyCompetitive AdvantageCorporate Innovation	2012	64
When not to accentuate the positive: Re-examining valence effects in attribute framing Traci H. Freling, Leslie Vincent, David H. Henard Organizational Behavior and Human Decision Processes Behavioral SciencesBehavioral Decision MakingFraming EffectsMessage FramingSocial Psychology	2014	60

Page 1