Concepedia
Statistics
Publications
14
Citations
5.4K
H-Index
13
Active since
2001
Affiliations
North Carolina State University(Current)
The University of Texas at Arlington
Texas A&M University
University of Kentucky
David H. Henard is an author at North Carolina State University specializing in marketing, management, and business.
Publications per year
2001–2020
Customer Satisfaction: A Meta-Analysis of the Empirical Evidence
David M. Szymanski, David H. Henard · Journal of the Academy of Marketing Science · 2001 · 2K citations
Business, Marketing, Marketing Management +14
Why Some New Products are More Successful than Others
David H. Henard, David M. Szymanski · Journal of Marketing Research · 2001 · 1.5K citations
Management, Innovation Management, Performance Management +11
David M. Szymanski, David H. Henard · Journal of the Academy of Marketing Science · 2001 · 577 citations
Toward a better understanding of crowdfunding, openness and the consequences for innovation
Michael A. Stanko, David H. Henard · Research Policy · 2017 · 305 citations
Management, Economics, Innovation Management +12
The effect of sales promotion on post-promotion brand preference: A meta-analysis
Devon DelVecchio, David H. Henard, Traci H. Freling · Journal of Retailing · 2006 · 255 citations
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