Concepedia
Statistics
Publications
21
Citations
9.2K
H-Index
Active since
1987
Affiliations
Texas A&M University(Current)
College of Business Administration
Emory University
Agricultural Marketing Service
Mitchell Institute
David M. Szymanski is an author at Texas A&M University specializing in marketing, business, and marketing management.
Publications per year
1987–2019
E-satisfaction: an initial examination
David M. Szymanski, Richard T. Hise · Journal of Retailing · 2000 · 2K citations
Business, Information Systems, Management Information Systems +12
Customer Satisfaction: A Meta-Analysis of the Empirical Evidence
David M. Szymanski, David H. Henard · Journal of the Academy of Marketing Science · 2001 · 2K citations
Business, Marketing, Marketing Management +14
Why Some New Products are More Successful than Others
David H. Henard, David M. Szymanski · Journal of Marketing Research · 2001 · 1.5K citations
Management, Innovation Management, Performance Management +11
David M. Szymanski, David H. Henard · Journal of the Academy of Marketing Science · 2001 · 577 citations
Standardization versus Adaptation of International Marketing Strategy: An Empirical Investigation
David M. Szymanski, Sundar G. Bharadwaj, P. Rajan Varadarajan · Journal of Marketing · 1993 · 547 citations
Business, Marketing, Strategy +12
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