Concepedia

Richard T. Hise

RT

19

Publications

2.8K

Citations

16

H-Index

1965

Active since

Affiliations

Texas A&M University(Current)

Elizabethtown College

Brigham Young University

Richard T. Hise is an author at Texas A&M University specializing in management, marketing, and business.

Top concepts

MarketingBusinessManagementProduct ManagementNew Product DevelopmentDesignMarketing CommunicationBrand StrategyBusiness StrategyConsumer Research

Publications per year

1965–2000

19

Publications

19

E-satisfaction: an initial examination

David M. Szymanski, Richard T. Hise · Journal of Retailing · 2000 · 2K citations

Customer Satisfaction, Initial Examination, Technology Acceptance Model +8

Marketing/R&D interaction in new product development: Implications for new product success rates

Richard T. Hise · Journal of Product Innovation Management · 1990 · 151 citations

Consumer-driven Product Development, Industrial Design, Market Development +15

Have Manufacturing Firms Adopted the Marketing Concept?

Richard T. Hise · Journal of Marketing · 1965 · 102 citations

Positioning (Marketing), Which Basic Philosophies, Business +14

The effect of product design activities on commercial success levels of new industrial products

Richard T. Hise · Journal of Product Innovation Management · 1989 · 61 citations

Innovation Evaluation, Product Design Activities, Industrial Engineering +26

Product elimination: Practices, policies, and ethics

Richard T. Hise, Michael A. McGinnis · Business Horizons · 1975 · 56 citations

Product Elimination, Producer Responsibility, Business +3

Rows per page

1–5 of 19