Business Horizons

Users of the world, unite! The challenges and opportunities of Social Media

Andreas Kaplan, Michael Haenlein · 2009 · 17.5K citations

Social Sciences, Communication, Audience Studies +10

The pyramid of corporate social responsibility: Toward the moral management of organizational stakeholders

Archie B. Carroll · 1991 · 8.7K citations · Full text

Management, Organization Studies, Organizational Behavior +16

Reengineering the corporation: A manifesto for business revolution

Michael Hammer, James Champy · 1993 · 6.4K citations

Business, Strategic Management, Strategy +12

Servant leadership: A journey into the nature of legitimate power and greatness

1979 · 4.1K citations

Management, Leadership, Leadership Theory +13

Social media: The new hybrid element of the promotion mix

W. Glynn Mangold, David J. Faulds · 2009 · 4K citations

Business, Marketing, Marketing Management +16