Concepedia
Statistics
Publications
12
Citations
4.4K
H-Index
11
Active since
1986
Affiliations
University of Louisville(Current)
Murray State University
David J. Faulds is an author at University of Louisville specializing in management, marketing, and business.
Top concepts
ManagementMarketingBusinessConsumer ResearchArtsAutomationTechnologyConsumer BehaviorCustomer SatisfactionInteractive Marketing
Publications per year
1986–2020
Social media: The new hybrid element of the promotion mix
W. Glynn Mangold, David J. Faulds · Business Horizons · 2009 · 4K citations
Viral Marketing, Social Media, Social Medium Monitoring +11
The mobile shopping revolution: Redefining the consumer decision process
David J. Faulds, W. Glynn Mangold, P.S. Raju et al. · Business Horizons · 2018 · 105 citations
Consumer Decision Making, Mobile Marketing, Mobile Commerce +9
Indexing Product Quality: Issues, Theory, and Results
David J. Curry, David J. Faulds · Journal of Consumer Research · 1986 · 97 citations
Total Quality Management, Index System, Consumer Uncertainty +18
Perceptions of sales force automation: Differences between sales force and management
Stephan F. Gohmann, Jian Guan, Robert M. Barker et al. · Industrial Marketing Management · 2005 · 56 citations
Sales Force Automation, Organizational Systems, Organizational Communication +13
The work-from-home trend: An interview with Brian Kropp
David J. Faulds, P.S. Raju · Business Horizons · 2020 · 52 citations · Full text
Performance Studies, Workforce Development, Work-from-home Trend +4
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