Concepedia

David J. Faulds

DJ

12

Publications

4.4K

Citations

11

H-Index

1986

Active since

Affiliations

University of Louisville(Current)

Murray State University

David J. Faulds is an author at University of Louisville specializing in management, marketing, and business.

Top concepts

ManagementMarketingBusinessConsumer ResearchArtsAutomationTechnologyConsumer BehaviorCustomer SatisfactionInteractive Marketing

Publications per year

1986–2020

12

Publications

12

Social media: The new hybrid element of the promotion mix

W. Glynn Mangold, David J. Faulds · Business Horizons · 2009 · 4K citations

Viral Marketing, Social Media, Social Medium Monitoring +11

The mobile shopping revolution: Redefining the consumer decision process

David J. Faulds, W. Glynn Mangold, P.S. Raju et al. · Business Horizons · 2018 · 105 citations

Consumer Decision Making, Mobile Marketing, Mobile Commerce +9

Indexing Product Quality: Issues, Theory, and Results

David J. Curry, David J. Faulds · Journal of Consumer Research · 1986 · 97 citations

Total Quality Management, Index System, Consumer Uncertainty +18

Perceptions of sales force automation: Differences between sales force and management

Stephan F. Gohmann, Jian Guan, Robert M. Barker et al. · Industrial Marketing Management · 2005 · 56 citations

Sales Force Automation, Organizational Systems, Organizational Communication +13

The work-from-home trend: An interview with Brian Kropp

David J. Faulds, P.S. Raju · Business Horizons · 2020 · 52 citations · Full text

Performance Studies, Workforce Development, Work-from-home Trend +4

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