Concepedia
Statistics
Publications
23
Citations
7.4K
H-Index
17
Active since
1987
Affiliations
Murray State University(Current)
University of Louisville
University of Memphis
W. Glynn Mangold is an author at Murray State University specializing in marketing, business, and marketing strategy.
Publications per year
1987–2018
Social media: The new hybrid element of the promotion mix
W. Glynn Mangold, David J. Faulds · Business Horizons · 2009 · 4K citations
Business, Marketing, Marketing Management +16
Adapting the SERVQUAL scale to hospital services: an empirical investigation.
Emin Babakus, W. Glynn Mangold · PubMed · 1992 · 1.2K citations
Management, Health Care Management, Health Services Administration +17
Word‐of‐mouth communication in the service marketplace
W. Glynn Mangold, Fred Miller, Gary R. Brockway · Journal of Services Marketing · 1999 · 476 citations
Business, Communication, Marketing +12
Differential Effects of Subjective Knowledge, Objective Knowledge, and Usage Experience on Decision Making: An Exploratory Investigation
P.S. Raju, Subhash C. Lonial, W. Glynn Mangold · Journal of Consumer Psychology · 1995 · 433 citations
Management, Decision Sciences, Decision Making +15
Service Quality: the Front‐stage vs. the Back‐stagePerspective
W. Glynn Mangold, Emin Babakus · Journal of Services Marketing · 1991 · 200 citations
Management, Health Services Administration, Quality Management +17
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