Concepedia

P.S. Raju

PR

25

Publications

2.6K

Citations

20

H-Index

1974

Active since

Affiliations

University of Louisville(Current)

University of Louisville Hospital

University of Illinois Chicago

Murray State University

P.S. Raju is an author at University of Louisville specializing in management, business, and marketing.

Top concepts

ManagementBusinessMarketingConsumer ResearchCustomer SatisfactionConsumer BehaviorInteractive MarketingBusiness StrategyBehavioral Decision MakingBehavioral Science

Publications per year

1974–2020

25

Publications

25

Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior

P.S. Raju · Journal of Consumer Research · 1980 · 947 citations

July 1980, Personality Psychology, Behavioral Sciences +11

Differential Effects of Subjective Knowledge, Objective Knowledge, and Usage Experience on Decision Making: An Exploratory Investigation

P.S. Raju, Subhash C. Lonial, W. Glynn Mangold · Journal of Consumer Psychology · 1995 · 424 citations

Market orientation in the context of SMEs: A conceptual framework

P.S. Raju, Subhash C. Lonial, Michael Crum · Journal of Business Research · 2011 · 250 citations

Customer Satisfaction, Market Orientation, Market Development +6

The impact of service quality and marketing on financial performance in the hospital industry: an empirical examination

P.S. Raju, S. C. Lonial · Journal of Retailing and Consumer Services · 2002 · 108 citations

Customer Satisfaction, Quality Cost, Service Quality +10

The mobile shopping revolution: Redefining the consumer decision process

David J. Faulds, W. Glynn Mangold, P.S. Raju et al. · Business Horizons · 2018 · 105 citations

Consumer Decision Making, Mobile Marketing, Mobile Commerce +9

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