Concepedia
Statistics
Publications
25
Citations
2.6K
H-Index
20
Active since
1974
Affiliations
University of Louisville(Current)
University of Louisville Hospital
University of Illinois Chicago
Murray State University
P.S. Raju is an author at University of Louisville specializing in management, business, and marketing.
Top concepts
ManagementBusinessMarketingConsumer ResearchCustomer SatisfactionConsumer BehaviorInteractive MarketingBusiness StrategyBehavioral Decision MakingBehavioral Science
Publications per year
1974–2020
Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior
P.S. Raju · Journal of Consumer Research · 1980 · 947 citations
July 1980, Personality Psychology, Behavioral Sciences +11
Differential Effects of Subjective Knowledge, Objective Knowledge, and Usage Experience on Decision Making: An Exploratory Investigation
P.S. Raju, Subhash C. Lonial, W. Glynn Mangold · Journal of Consumer Psychology · 1995 · 424 citations
Market orientation in the context of SMEs: A conceptual framework
P.S. Raju, Subhash C. Lonial, Michael Crum · Journal of Business Research · 2011 · 250 citations
Customer Satisfaction, Market Orientation, Market Development +6
The impact of service quality and marketing on financial performance in the hospital industry: an empirical examination
P.S. Raju, S. C. Lonial · Journal of Retailing and Consumer Services · 2002 · 108 citations
Customer Satisfaction, Quality Cost, Service Quality +10
The mobile shopping revolution: Redefining the consumer decision process
David J. Faulds, W. Glynn Mangold, P.S. Raju et al. · Business Horizons · 2018 · 105 citations
Consumer Decision Making, Mobile Marketing, Mobile Commerce +9
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