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Choice Reviews Online · 2008 · 797 citations

Business, Marketing, Marketing Management +6

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Social Sciences, Communication, Social Psychology +12

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W. Glynn Mangold, Fred Miller, Gary R. Brockway · Journal of Services Marketing · 1999 · 476 citations

Business, Communication, Marketing +12

Vigilante Marketing and Consumer-Created Communications

Albert M. Muñiz, Hope Jensen Schau · Journal of Advertising · 2007 · 352 citations

Business, Marketing, Marketing Management +12

Controlled infection! Spreading the brand message through viral marketing

Angela R. Dobele, David John Toleman, Michaël Beverland · Business Horizons · 2005 · 263 citations · Full text

Business, Marketing, Marketing Management +14