Concepedia

Promotion Strategy

Promotion Strategy is a marketing strategy that specifies the systematic use of communication tools and techniques to convey value propositions and influence target audience behavior within the healthcare or broader market context.

853

Publications

50.5K

Citations

2K

Authors

822

Institutions

Publications per year

2017–2026

192

Parents

Children

Publications

853

Social media: The new hybrid element of the promotion mix

W. Glynn Mangold, David J. Faulds · Business Horizons · 2009 · 4K citations

, , +16

Social Marketing: An Approach to Planned Social Change

Philip Kotler, Gerald Zaltman · Journal of Marketing · 1971 · 1.8K citations

, , +6

THEORY AT A GLANCE: A GUIDE FOR HEALTH PROMOTION PRACTICE

Robert T. Croyle · 2005 · 1.4K citations

, , +13

Social Marketing: An Approach to Planned Social Change

Philip Kotler, Gerald Zaltman · Journal of Marketing · 1971 · 1.4K citations

, , +6

Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

John L. Graham, Alan R. Andreasen · Journal of Marketing Research · 1997 · 832 citations

, , +15

1–5 of 853

Authors

2K

  1. SP
    Sue Peattie

    Cardiff University, United Kingdom

    6 publications · 160 citations

    6

    h-index

  2. SA
    Scott A. Neslin

    Dartmouth College, United States

    6 publications · 964 citations

    6

    h-index

  3. JJ
    J. Jeffrey Inman

    University of Pittsburgh, United States

    5 publications · 957 citations

    5

    h-index

  4. DN
    Don Nutbeam

    The University of Sydney, Australia

    4 publications · 198 citations

    4

    h-index

  5. LM
    Leigh McAlister

    The University of Texas at Austin, United States

    4 publications · 808 citations

    4

    h-index

1–5 of 2K

Institutions

822

  1. The University of Sydney

    Sydney, Australia

    14 h-index

    29 publications

    1.2K citations

  2. The University of Texas at Austin

    Austin, United States

    11 h-index

    13 publications

    930 citations

  3. Johns Hopkins University

    Baltimore, United States

    10 h-index

    31 publications

    2.5K citations

  4. New York University

    New York, United States

    8 h-index

    9 publications

    1.1K citations

  5. Hong Kong Polytechnic University

    Hong Kong, Hong Kong

    8 h-index

    14 publications

    859 citations

  6. University of California, Los Angeles

    Los Angeles, United States

    8 h-index

    14 publications

    1.2K citations

  7. Cornell University

    Ithaca, United States

    8 h-index

    11 publications

    640 citations

  8. Columbia University

    New York, United States

    8 h-index

    9 publications

    1.2K citations

1–8 of 822

Venues

  1. PubMed

    Repository · 34 publications · 1.5K citations

    20

    h-index

  2. Journal of Marketing Research

    22 publications · 3.3K citations

    20

    h-index

  3. Journal of Marketing

    JM · 22 publications · 5.3K citations

    16

    h-index

  4. Health Promotion International

    13 publications · 689 citations

    13

    h-index

  5. Journal of Business Research

    JBR · 13 publications · 777 citations

    12

    h-index

1–5