Concepedia

Philip Kotler

PK

Statistics

Publications

130

Citations

28.5K

H-Index

68

Active since

1963

Affiliations

Northwestern University(Current)

Kellogg's (Canada)

Philip Kotler is an author at Northwestern University specializing in marketing, marketing management, and business.

Publications per year

1963–2022

130

Publications

130

Marketing Management: Analysis, Planning and Control

Neil H. Borden, Philip Kotler · Journal of Marketing · 1973 · 2.5K citations

, , +5

Country as brand, product, and beyond: A place marketing and brand management perspective

Philip Kotler, Drew Gertner · Journal of Brand Management · 2002 · 1.9K citations

, , +14

Social Marketing: An Approach to Planned Social Change

Philip Kotler, Gerald Zaltman · Journal of Marketing · 1971 · 1.8K citations

, , +6

Broadening the Concept of Marketing

Philip Kotler, Sidney J. Levy · Journal of Marketing · 1969 · 1.7K citations

, , +9

Social Marketing: An Approach to Planned Social Change

Philip Kotler, Gerald Zaltman · Journal of Marketing · 1971 · 1.4K citations

, , +6

1–5 of 130