Neil H. Borden is an author at Harvard University specializing in management, marketing, and advertising.
Top concepts
MarketingManagementAdvertisingConsumer ResearchAdvertising EffectivenessEconomicsBusinessMarketing CommunicationConsumer BehaviorResearch Ethics
Publications per year
1942–1973
9
9
Marketing Management: Analysis, Planning and Control
Neil H. Borden, Philip Kotler · Journal of Marketing · 1973 · 2.5K citations
The Concept of the Marketing Mix
Neil H. Borden · Journal of Advertising Research · 1964 · 652 citations
The Economic Effects of Advertising.
Joan Robinson, Neil H. Borden · Economica · 1942 · 201 citations
The Economic Effects of Advertising.
G. A. B., Neil H. Borden · Journal Of The Royal Statistical Society · 1942 · 25 citations
Rows per page
1–5 of 9