Concepedia

Martin V. Marshall

MV

2

Publications

35

Citations

2

H-Index

1959

Active since

Martin V. Marshall is an author specializing in marketing communication, advertising, and advertising effectiveness.

Top concepts

MarketingManagementAdvertisingMarketing CommunicationAdvertising EffectivenessInternational Advertising

Publications per year

1959–1960

2

Publications

2

Advertising management : text and cases

Neil H. Borden, Martin V. Marshall · Medical Entomology and Zoology · 1959 · 22 citations

Marketing, International Advertising, Targeted Advertising +6

Advertising Management

William L. Doremus, Neil H. Borden, Martin V. Marshall · Journal of Marketing · 1960 · 13 citations

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