Journal of Advertising Research

Mail and Internet Surveys: The Tailored Design Method

Peter M. Chisnall · 2007 · 3.5K citations

Social Sciences, Communication, Experimental Design +10

Mail and Internet Surveys: The Tailored Design Method

Peter M. Chisnall · 2007 · 3.2K citations

Social Sciences, Communication, Experimental Design +10

Laddering theory, method, analysis, and interpretation.

Thomas J. Reynolds, Jonathan A. Gutman · 2001 · 1.8K citations

Business, Marketing, Marketing Management +6

Advertising Value and Advertising on the Web

Robert H. Ducoffe · 1996 · 1.3K citations

Business, Marketing, Marketing Management +10

The Impact of Celebrity Spokespersons’ Perceived Image on Consumers’ Intention to Purchase

Roobina Ohanian · 1991 · 1.3K citations

Business, Marketing, Marketing Management +12