Concepedia

Advertising Management

Advertising Management is the strategic coordination and oversight of advertising activities within promotional efforts, distinguished by its focus on planning, implementing, and evaluating paid communication messages through selected media channels to influence target audiences effectively.

3.4K

Publications

220.5K

Citations

5.5K

Authors

1.7K

Institutions

Publications per year

2017–2026

663

Parents

Children

Publications

3.4K

Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement

Richard E. Petty, John T. Cacioppo, David W. Schumann · Journal of Consumer Research · 1983 · 4.6K citations

, , +14

An Empirical Examination of the Structural Antecedents of Attitude toward the Ad in an Advertising Pretesting Context

Scott MacKenzie, Richard J. Lutz · Journal of Marketing · 1989 · 2.1K citations

, , +13

The Role of Attitude toward the Ad as a Mediator of Advertising Effectiveness: A Test of Competing Explanations

Scott MacKenzie, Richard J. Lutz, George E. Belch · Journal of Marketing Research · 1986 · 2K citations

, , +14

The Personal Involvement Inventory: Reduction, Revision, and Application to Advertising

Judith Lynne Zaichkowsky · Journal of Advertising · 1994 · 1.7K citations

, , +16

The Impact of Television Advertising: Learning Without Involvement

Herbert E. Krugman · Public Opinion Quarterly · 1965 · 1.5K citations

, , +17

1–5 of 3.4K

Authors

5.5K

  1. CR
    Charles R. Taylor

    Villanova University, United States

    21 publications · 1.6K citations

    19

    h-index

  2. LN
    Leonard N. Reid

    University of Georgia, United States

    24 publications · 982 citations

    18

    h-index

  3. DW
    Douglas West

    University of Birmingham, United Kingdom

    20 publications · 891 citations

    16

    h-index

  4. GM
    George M. Zinkhan

    University of Georgia, United States

    14 publications · 872 citations

    14

    h-index

  5. DW
    David W. Stewart

    University of Southern California, United States

    14 publications · 1.2K citations

    14

    h-index

1–5 of 5.5K

Institutions

1.7K

  1. The University of Texas at Austin

    Austin, United States

    26 h-index

    48 publications

    5.2K citations

  2. University of Florida

    Gainesville, United States

    26 h-index

    51 publications

    12K citations

  3. University of Georgia

    Athens, United States

    25 h-index

    54 publications

    2.9K citations

  4. The University of Texas at Dallas

    Richardson, United States

    25 h-index

    47 publications

    3.4K citations

  5. Yahoo (United States)

    Sunnyvale, United States

    25 h-index

    122 publications

    6.4K citations

  6. Google (United States)

    Mountain View, United States

    24 h-index

    74 publications

    17.2K citations

  7. University of Southern California

    Los Angeles, United States

    24 h-index

    43 publications

    2.8K citations

  8. Pennsylvania State University

    State College, United States

    23 h-index

    52 publications

    2.3K citations

1–8 of 1.7K

Venues

  1. Journal of Advertising

    260 publications · 26.2K citations

    91

    h-index

  2. Journal of Advertising Research

    JAR · 221 publications · 16.3K citations

    67

    h-index

  3. Journal of Marketing Research

    156 publications · 16.2K citations

    61

    h-index

  4. Journal of Marketing

    JM · 137 publications · 19.4K citations

    57

    h-index

  5. International Journal of Advertising

    IJA · 175 publications · 8.6K citations

    46

    h-index

1–5