Concepedia

George M. Zinkhan

GM

Statistics

Publications

137

Citations

10.7K

H-Index

53

Active since

1981

Affiliations

University of Georgia(Current)

University of Houston

Coca Cola (United States)

George M. Zinkhan is an author at University of Georgia specializing in marketing, business, and consumer behavior.

Publications per year

1981–2011

137

Publications

137

In Search of Brand Image: a Foundation Analysis

Dawn Dobni, George M. Zinkhan · 1990 · 782 citations

Business, Marketing, Marketing Management +12

Determinants of retail patronage: A meta-analytical perspective

Yue Pan, George M. Zinkhan · Journal of Retailing · 2006 · 732 citations

Business, Marketing, Retail Management +14

Determinants of Perceived Web Site Interactivity

Ji Hee Song, George M. Zinkhan · Journal of Marketing · 2008 · 653 citations

Social Sciences, Communication, Social Psychology +13

Self‐concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode

Jae Woo Hong, George M. Zinkhan · Psychology and Marketing · 1995 · 369 citations

Business, Marketing, Psychology +14

Green Advertising and the Reluctant Consumer

George M. Zinkhan, Les Carlson · Journal of Advertising · 1995 · 343 citations

Business, Marketing, Marketing Management +17

1–5 of 137