Concepedia

Jae Woo Hong

JW

7

Publications

902

Citations

7

H-Index

1985

Active since

Affiliations

University of Houston(Current)

Jae Woo Hong is an author at University of Houston specializing in advertising, advertising effectiveness, and marketing communication.

Top concepts

AdvertisingMarketingManagementConsumer ResearchMarketing CommunicationAdvertising EffectivenessArtsSocial SciencesPersuasionCommunication

Publications per year

1985–2006

7

Publications

7

Self‐concept and advertising effectiveness: The influence of congruency, conspicuousness, and response mode

Jae Woo Hong, George M. Zinkhan · Psychology and Marketing · 1995 · 362 citations

Brand Memory, Consumer Research, Brand Strategy +19

Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising

Jae Woo Hong, Aydin Muderrisoglu, George M. Zinkhan · Journal of Advertising · 1987 · 290 citations

Advertising Expression, Targeted Advertising, Consumer Research +18

Self Concept and Advertising Effectiveness: a Conceptual Model of Congruency Conspicuousness, and Response Mode

George M. Zinkhan, Jae Woo Hong · ACR North American Advances · 1991 · 126 citations

Marketing, Customer Satisfaction, Behavioral Decision Making +15

Ghana's political parties: how ethno/regional variations sustain the national two-party system

Minion K. C. Morrison, Jae Woo Hong · The Journal of Modern African Studies · 2006 · 56 citations

National Two-party System, Political Geography, Ethno/regional Variations +14

Communications Effects of Specific Advertising Elements: An Update

Betsy D. Gelb, Jae Woo Hong, George M. Zinkhan · Current Issues and Research in Advertising · 1985 · 32 citations

Advertising, Communication Effects, Interactive Marketing +10

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