Concepedia
Statistics
Publications
4
Citations
431
H-Index
Active since
1979
Aydin Muderrisoglu is an author specializing in business, advertising, and psychology.
Publications per year
1979–1987
Cultural Differences and Advertising Expression: A Comparative Content Analysis of Japanese and U.S. Magazine Advertising
Jae Woo Hong, Aydin Muderrisoglu, George M. Zinkhan · Journal of Advertising · 1987 · 291 citations
Business, Communication, Marketing +12
The Stability of Responses Obtained By Free Elicitation: Implications For Measuring Attribute Salience and Memory Structure
Jerry C. Olson, Aydin Muderrisoglu · ACR North American Advances · 1979 · 56 citations
Social Sciences, Behavioral Sciences, Psychology +11
Involvement, Familiarity, Cognitive Differentiation, and Advertising Recall: a Test of Convergent and Discriminant Validity
George M. Zinkhan, Aydin Muderrisoglu · ACR North American Advances · 1985 · 42 citations
Business, Marketing, Psychology +15
An Analysis of Cognitive Responses to Comparative Advertising
R. Dale Wilson, Aydin Muderrisoglu · ACR North American Advances · 1980 · 42 citations
Business, Marketing, Psychology +11
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